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A Vision on Cultural Diversity in Europe

Cultural diversity is an asset that international companies share, and their ability to manage it gives them a real competitive edge. Differences are not something to be overcome; they should be put to good use. In keeping an open mind, curiosity and the ability to listen are essential. This fosters the emergence of a new "international culture", blending boldness and modesty.

 

Nigel Holden
Professor of cross-cultural management at the Lancashire Business School (UK)
"Culture should be seen as a knowledge management resource"

Catherine Mabileau
 HR Manager of ADP Employer Services International
"Be comfortable with not understanding it all!"

Medhi Majidi
Director of the Master of Arts in Cross-Cultural and Sustainable Business Management of the American University of Paris
"Invest in diversity as a competitive advantage"

 
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